NBA all-star 2026
All-Star is my favorite NBA event and this was my second time getting the privilege to having full creative control over the campaign look.
This year being hosted in LA I wanted find an element to connect both city identities. I was super inspired by LA skate culture. It’s bold, unapologetic, and invites the thought of “let me jump in.” This was a perfect way to bridge the gap of keeping it fun but still competitive.
This campaign requires the look to translate over many different platforms and different messaging.
Live Action Graphics & Photo Editing
YouTube Thumbnail
Disclaimer: I do not own any of these photographs. All rights belong to the respective photographers and sources. (Source: Getty Images)