nba all-star 2025
This was the first time I had been given full creative control over the All-Star campaign and I was extremely excited. First thing I wanted to do is to find something about San Francisco that inspired me and challenge myself to create a mini-universe our campaign could live in. The inspiration landed in this older interface style with bold type and colors to keep it fun and punchy.
In the spirit of wanting to introduce our audience to our All-Star campaign world, we came up with very clever ways to utilize the interface motif.
For our launch post we thought it would be fun to do a feed "glitch" to catch their attention and then showcase the look. This was very successful and a very fun idea to storyboard!
This premise then turn into even more fun ideas with a fake captcha, flipbook window slider, and a bouncing screensaver for in-arena. All made possible by our amazing motion team. They were vital to bring these ideas to life!
The Weekend
Tyler Herro ended up having an amazing weekend, which led to some great social moments. Creating graphics live and treating Getty photography at the speed of light was such a thrill. This was a very collaborative experience with our Social team and I was given loads of trust to handle all the possible on-call demands throughout the weekend.
