DRAFT 2025
This was the second NBA Draft I was able to moodboard and plan out a look for. The inspiration for this year was a mix of my older work with a more orange leaning heat wave. Film was another influence with creating the 8mm-esque frame. The goal was for it to be more tactile and evoke a bright mood.
The first phase of the rollout was promoting the Draft Party. This involved creating assets for a variety of different platforms. I also needed to create element assets for motion to turn them into an arena experience, which turned out great!
Draft Hat Promotions
Draft Night
