25-26 Schedule release
I took on this project with the goal to try something new within the HEAT brand. Since this release takes place before our introduction to a refreshed Core campaign, I wanted to take a little break from our normal DNA. The creative goal was to try something more playful and rooted in something more nostalgic. At this time I loved the idea of sending a "Wish you were here!" postcard, but changing it to "See you at opening night!". The marketing goal around this release is trying to find clever and fun ways to not only inform the fans of the schedule but to motivate and excite fans to buy tickets.
Moodboard & Master Assets
Calendar Launch
Uniform Schedule
MUST SEE GAMES
Ticket On Sale
Schedule Announce
